Quickly after or in between, I start creating more detailed sketches which become the foundation for the next steps. I like to start with gathering inspiration which goes hand in hand with early sketches and remarks about certain findings. What does your wordmark logo design process look like? Keep it simple and memorable to make it stand out.
Also, don’t try to over-complicate the design. Since a wordmark is text-based, the most important factor to keep in mind while designing these logos is readability. Any tips for designers interested in exploring wordmark logo design? In order to take advantage of these visual associations when it comes to choosing the right typeface, it is very important to understand your target audience. Just like colors, every typeface is associated with an adjective. When it comes to type, I could picture a thick uppercase serif typeface or a solid, clean sans-serif uppercase typeface to represent luxury. For example, the color purple usually associated with luxury. A good wordmark for me is beautiful to look at, memorable, and useable within various display options. A long company name could become overly complicated quick, resulting in an unprofessional appearance. Wordmark logos work best when the business name is short and distinctive, and sticks in the mind of potential customers. What are the best use cases for a wordmark logo? Because of their simplicity, wordmark logos are easy for customers to understand. Using a wordmark is a good decision if you have a new business and the name of the business needs to get out there. Some well-known iconic wordmarks are for example Coca-Cola, Google, and SONY.” Why design a wordmark logo as opposed to using graphics?īoth types of logos have their own advantages, and the choice between a wordmark or brandmark is subjective and relative to what the business wants to portray. There are a lot of different type-styles used for wordmarks - the most common being script, sans-serif, and serif. What is a wordmark logo?Ī wordmark or logotype is, in essence, the name of a brand designed with the use of unique typography. Paul here - I’m a type designer and lettering artist from the Netherlands with a passion for not only beautiful but also usable wordmarks.
Lucky for us, experienced wordmark logo designer Paul von Excite joins us to shed light on this powerful typographic logo. In this post, we’re focusing on the wordmark logo (or logotype) - diving deep into what it means, it’s best use-cases, and some handy tips to keep in mind in the design process. If you’re a graphic designer offering logo services, this is extremely important to know because you’re expected to choose the right kind of logo that best supports your client’s brand identity.
0 kommentar(er)
